BL.INK Announces New Platform Accelerating Global GS1 Adoption

BL.INK, the Enterprise Link Management company, is the first to deliver turnkey SaaS (Software as a Service) technology that enables brands to deploy GS1 Digital Links at scale quickly.

The company combines its established link and QR code management capabilities with a new no-code Content Management System (CMS) functionality that can create millions of data-driven, mobile-ready microsites in minutes. This announcement coincides with the opening of GS1 Connect, the annual GS1-US conference in Orlando, FL.

As the UPCs (one-dimensional barcodes) are retired, the GS1 Digital Link (two-dimensional QR codes) will deliver unlimited product information, supply chain data, and opportunities for first-party information capture—directly from every product. Using BL.INK CXP, global brands can dynamically build mobile-ready destinations for each product, SKU, and serial number. BLINK's unique capability allows consumers to rate, purchase, recycle and access custom multi-language consumer experiences from GS1 data and internal systems to enrich every product in the market.

BL.INK CXP is a no-code CMS based on technology created by Rexidy, founded by Mikael Runhem, the CMS scion who founded EPiServer in the 1990s, now re-branded as Optimizely.

BL.INK CXP pulls data from the Global GS1 database and across the client's organization into customizable templates that deliver data and advanced functionality via a mobile-ready microsite. Consumers can purchase spare parts, opt-in for discounts or loyalty programs, and register their products on these microsites, accessible directly from the product's QR code, without downloading any app. BL.INK CXP can deliver consumer-ready experiences faster than any CMS and integrate directly with Customer Relationship Management (CRM) systems and other supply chain tools.