Location-Based Services Market to grow by USD 296.3 billion (2024-2028)

The global location-based services (LBS) market size is estimated to grow by USD 296.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 32.77% during the forecast period. Rise in demand for personal and enterprise navigation services is driving market growth, with a trend towards growing popularity of location-based gaming. However, privacy and security issues in location-based services poses a challenge.

Location-based services (LBS) are on the rise, with mobile positioning at the forefront. Satellite-based GPS, E-OTD, OTDOA, and hybrid technologies like Wireless-assisted GNSS and A-GNSS are driving this trend. LBS is transforming industries, from smart city projects and 3D mapping applications to e-commerce and mobile apps. Artificial intelligence, real-time location tracking, and Bluetooth beacons are enhancing user experience. Autonomous vehicles, disaster information systems, and geolocation data are revolutionizing transportation and logistics. LBS is also making strides in healthcare, fleet management, local search, and IoT technology. Navigation and tracking services are more accurate than ever, thanks to 5G infrastructure and the integration of AR and VR technologies. Smartphones, social media, food delivery services, hardware, software, business intelligence, and transportation are all benefiting from the advancements in LBS.

The location-based gaming market is experiencing significant growth due to advancements in high-speed Internet connectivity and the integration of positioning technologies in smartphones. Games like Ingress, Pokemon Go, and Geocaching utilize GPS to create interactive map-based experiences, allowing players to navigate within the game using their current physical location. This shift in the gaming industry, driven by technologies such as cloud computing, 5G, and virtual reality (VR), has led to the emergence of new gaming models, including online multiplayer and free-roam gaming. These advancements enable players to engage in real-time, location-based experiences that go beyond traditional gaming products.