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Alibaba to Expand in Hong Kong with Smart Cards

In its latest step to expand and localize its services in those markets, Alibaba is making it possible for people in Hong Kong to shop on Taobao using the Octopus card, a smart card widely used in the city for everything from subway and bus rides to payments at stores and cinemas. There are more than 24 million Octopus cards and related products in circulation in the city, according to its operator Octopus Cards. By giving Hong Kong consumers the option of using a payment method they are already familiar with, Alibaba is trying to make Taobao more accessible and convenient.

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