QR codes enhance College Athletic Department

Emerson College has become the latest educational institution to discover the practical benefits of using QR codes, as their Athletic Department has now implemented them to help to reduce the need for printing out programs. As smartphones and tablets have become very common, so have quick response code scans. This has allowed organizations such as marketers, brands, and even schools to be able to use QR codes to bridge the gap between the real world and the digital one. Often, this provides access to media that could not be displayed in the real world – such as videos in areas without a screen – and can reduce the need for printed materials because they can be accessed right away by scanning the barcode.