Omnience and Stark RFID Announce Strategic Partnership

Omnience Inc. and Stark RFID, an integrator of enterprise-level RFID solutions, today announce a long-term strategic and exclusive go-to-market relationship that will enable development of proprietary systems to more seamlessly track and measure the ROI of portfolios of large-scale marketing events, while creating efficiencies for corporate partners.
The new partnership will allow the companies to better serve its mutual customers by integrating real-time event attendee RFID tracking data into Omnience's proprietary tools that report on engagement. Together the technologies deliver big data in a meaningful way to large, Fortune 100 corporations which desire holistic visibility into the activities of event participants. Essentially, Stark RFID's customized software and hardware plus Omnience's technology closes the loop in measurement.