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Lloyds Bank to push customer rewards to mobile phones and smartwatches

Lloyds Bank is to start sending push notifications about special deals with selected retailers to customers’ smartwatches and smartphones.The launch of push notifications for the UK bank’s Everyday Offers service – which allows customers to earn up to 15% cashback on purchases made at a range of leading retailers – represents the “first step” towards a broader push notification service the banking group plans to deliver.

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