Why Did QR Code Die Despite The Smartphone Revolution

The year 2014 is dubbed as the beginning of an era of smartphone; the first time ever, smartphone sales to end user crossed 1 billion mark in a year, reaching 1.25 billion units in 2014. Users are much more data hungry now and this is clearly evident with the availability of 3 million unique apps to download. Brands are actively pursuing app developers with a focused mobile-first strategy and trying to lead the customer-acquisition race. Some apps win this race, but many fail to reach a sizable number of smartphone users despite having a promising solution to offer – QR code is one such type of application.