Swatch to integrate timepieces with NFC technology, bypass smartwatch concept

Maintaining his stand about smartwatches being too small, their batteries too weak and their designs inelegant, Nick Hayek, CEO of Swatch Group says that Swatch are now integrating a few smart functions in their existing timepieces rather than producing dedicated smartwatches. To be equipped with near field communications technology, the new watches will be able to perform functions like cashless payments and hotel-room access. A tiny chip and antenna in each watch will ensure they won't need constant recharging. Speaking to WSJ, Mr Hayek said “We are not a consumer technology company. We don’t want to produce a reduced, minimized mobile phone on your wrist.”