Although implementing disruptive innovation can present a range of challenges, a business model that is stagnant for decades cannot remain successful indefinitely and is vulnerable to the next wave of innovation. This is the driving force behind the evolution of the retail business process. In the heyday of Retail 1.0 during the 1980s, barcodes and scan-based trading technology introduced a basic level of automation, somewhat easing the burden of manual counts for inventory management. Enter the era of Retail 3.0: the demand of having to deliver a new level of customer service, and operational competitive threats, are creating a ‘burning platform’ that is the motivation behind retailers changing and innovating.
How RFID is ushering in the era of Retail 3.0
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