Beatie Wolfe Uses NFC, Other Technology to Bring Her Music Closer to Fans

When promoting her new album, Beatie Wolfe wears a shiny gold coat created by David Mason (a.k.a. Mr. Fish) the Savile Row tailor who made suits for David Bowie and Hendrix in the 1960s. Embroidered on the coat is an interpretation of “Take Me Home,” one of her songs, with the stitching inspired by the sound waves, amplitude and other characteristics of the music. The coat is also NFC-enabled, and tapping it offers up that track and a music video.