QR Codes Gaining Ground With Consumers And Brands

QR (Quick Response) codes aren't new – they've been around for about two decades. But lacking both technology and awareness, consumers haven't known what to do with the quirky square barcodes pasted on product packaging and store shelves. However, a recent Consumer Pulse study by Chadwick Martin Bailey shows that may be changing. Despite the fact that most consumers (79%) aren't familiar with the term "QR Code", the vast majority of shoppers (81%) have seen them and approximately one in five consumers know how to utilize them during the buying experience.