UK consumers lack awareness of NFC
The latest research from YouGov's Mobile Wallet study reveals low awareness and
usage rates for contactless card technology. Findings indicate that banks and
retailers need to do more in order to increase usage of the technology. The
study found that 12% of the British population believe they own a contactless
card, yet according to the UK Cards Association, there were 19.6 million active
cards in the UK in November. Just 8% of the British population
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