CIBC promotes NFC payments via BlackBerry

Canada’s CIBC bank has launched a novel promotion aimed at increasing uptake of NFC technology for mobile payments. In collaboration with handset maker RIM, the manufacturer behind BlackBerry, and Canadian telco Rogers, the bank has placed a print magazine advertisement in Connected Rogers Magazine that contains an NFC tag developed by NFC specialist Crosscliq. Readers can tap the NFC tag contained in the advert to obtain a holiday gift offer. Users can also gain free BlackBerry apps, information on the new Blackberry 10 product range and the ability to make contactless payments using CIBC bank’s mobile app, called Sure Tap.