QR Code Alternative Turns Printed Content Into A Library Of Links

QR codes have never been very popular, which has made it difficult for advertisers to create interactive print and outdoor ads. Imaging and electronics company Ricoh may have the answer with a new technology called Clickable Paper. The technology lets you click on an image without zooming in on a code or logo first, after which you’re directed to a range of options, including an Amazon link, a YouTube video and a website. You can also tweet or share the information of Facebook, which compared to a QR code that sends you straight to a dedicated website, is a big improvement.