Fortune Highlights the Value of RFID to Brick-and-Mortar Retailers

The mainstream business press hasn't quite caught up with the reality that radio frequency identification technology has matured and is delivering benefits to companies in every industry and in every corner of the world. But that might be changing. A recent article posted on Fortune's website explains that Macy's and other brick-and-mortar retailers are using RFID to compete more effectively with online retailers, such as Amazon.com (see Can RFID save brick-and-mortar retailers after all?). After explaining that the early promise of transforming Walmart's supply chain didn't pan out, the article says: "Today, RFID has landed a high-demand job: Helping retailers become more competitive with online sellers, through 'omnichannel' sales—closing a sale on the buyer's terms, whether in the store, on the Web, using social media, or through some combination of those channels." - See more at: http://www.rfidjournal.com/blogs/rfid-journal/entry?10998#sthash.oZJEalM0.dpuf