Hana Becomes First RFID Company to Join the Circular Rubber Platform

Hana Technologies announced its membership in the Circular Rubber Platform, making it the first RFID company to join this initiative. This milestone reinforces Hana RFID’s long-standing commitment to sustainability and circularity in the tire and rubber industry.

Since 2005, Hana RFID has pioneered RFID-enabled tire traceability, supporting circularity by allowing seamless tracking from cradle to grave. Embedded during manufacturing, Hana’s RFID tire tags provide each tire with a unique digital identity, enabling full lifecycle traceability—from production and usage to recycling and repurposing.

An RFID tire tag is a small, embedded device that uses radio frequency identification (RFID) technology to track, monitor, and manage tires. These tags create digital twins of tires, offering seamless integration with fleet management systems, inventory tracking, and other digital applications, including the European Digital Product Passport (DPP). By enabling a digital twin, Hana’s RFID solutions empower the entire tire ecosystem to optimize maintenance, improve inventory control, streamline fleet management, and develop innovative business models that enhance efficiency and sustainability.

Joining the Circular Rubber Platform aligns with Hana RFID’s mission to drive innovation in tire traceability and promote a circular economy. Through collaboration with industry leaders, Hana aims to advance RFID adoption in sustainable tire lifecycle management, ultimately reducing waste and maximizing resource efficiency.