Identiv and Novanta Announce Strategic Partnership to Streamline Adoption of RFID Solutions for Healthcare OEMs

Identiv, Inc. announced a strategic business development and marketing partnership with Novanta Inc., a trusted technology provider in the medical device and life sciences markets. The partnership aims to streamline the adoption of intelligent, RFID-enabled solutions for medical device OEMs by combining Identiv's advanced RFID inlays, tags, and labels with Novanta's industry-leading ThingMagic reader modules and APIs, filling a key market gap by providing end-to-end vertical solutions for access, identification and traceability with better price and performance.

The initial focus of this collaboration will be to market RFID solutions for medical device and life science OEMs that can be incorporated into smart medical devices, advanced diagnostics, and wearable devices to improve product performance, ensure proper assembly and improve patient safety. By combining Identiv's expertise in RFID inlays with Novanta's advanced reader technology and APIs, the two companies plan to deliver a comprehensive suite of RFID-enabled solutions tailored to streamline and simplify the development process and product integration for medical device manufacturers.

Healthcare manufacturers and their suppliers face increasing demands to improve efficiency and reduce costs, with stringent requirements for safety and compliance. The Identiv-Novanta partnership expects to yield an optimized ecosystem where manufacturers can easily evaluate and implement RFID solutions, reducing complexity and expediting time to market.

The collaboration between Identiv and Novanta underscores both companies' commitment to innovation and customer success in the medical technology sector. This partnership aims to ensure that medical device manufacturers have access to the most advanced, integrated solutions available, enhancing efficiency and supporting the next generation of medical technology advancement.