Ligabue 2025 Concert Planning Includes HID’s Wristband
This summer, Italy’s largest music event will feature HID’s RFID wristbands, worn by over 100,000 fans of singer-songwriter Luciano Ligabue as they gather at RCF Arena for the “La Notte di Certe Notti” concert.
Ligabue, one of Italy’s most renowned rock artists, previously set a record in 2015 for the largest European concert audience, with 150,000 ticket holders. Beyond music, he has also directed films and published a short story collection.
To streamline audience management and improve traffic flow, concert promoter Friends&Partners has integrated HF MHz RFID wristband technology. According to Riccardo Brambilla, the company’s ticketing and special initiatives director, the wristbands will serve as both an access control solution and a seamless payment method.
HID’s HF 13.56 MHz RFID technology, compliant with ISO 15693, is embedded in the wristbands, enabling a fully digital experience. From ticket purchase and personalization to encoding and fulfillment, the technology supports every stage of the fan journey.
Ligabue, one of Italy’s most renowned rock artists, previously set a record in 2015 for the largest European concert audience, with 150,000 ticket holders. Beyond music, he has also directed films and published a short story collection.
To streamline audience management and improve traffic flow, concert promoter Friends&Partners has integrated HF MHz RFID wristband technology. According to Riccardo Brambilla, the company’s ticketing and special initiatives director, the wristbands will serve as both an access control solution and a seamless payment method.
HID’s HF 13.56 MHz RFID technology, compliant with ISO 15693, is embedded in the wristbands, enabling a fully digital experience. From ticket purchase and personalization to encoding and fulfillment, the technology supports every stage of the fan journey.
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