5 Consumer Trends Driving GE LED Lighting Design, Consumer Adoption

GE Lighting introduces its most incandescent-like consumer LED portfolio yet, including more than 40 new LED products and fixtures, to meet consumer demand to adequately fill every socket in their homes with energy-efficient LED lighting. “We know the light consumers love, and we’ve reinvented and perfected the LED to emulate incandescent light,” says John Strainic, General Manager, Consumer Lighting for GE in North America. “We know that when consumers think about energy-efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting – there are no tradeoffs.”