NFC Promotion Boosts Pepsi's Midwest Sales

Having completed a Near Field Communication (NFC) technology pilot as part of a product promotion for PepsiCo, logistics company Rehrig Pacific has launched a second project this month at the Mall of America, located in Minneapolis. During the Mall of America installation, participants can tap their smartphones against NFC tags at Pepsi product displays in order to access promotional and discount information from Pepsi, mall stores and next week's Major League Baseball All-Star Game. (Pepsi is a sponsor of Mall of America and the All-Star Game.)