7 awesome QR code marketing campaigns

QR codes are a bridge between offline and online in the smartphone age. In the absence of links, they guide potential new users and faithful customers to a brand’s store, social media account, or promo page. We’ve come up with a list of clever QR code marketing ideas we’ve seen in Asia – a nice mix of one-off novelty uses and practical, daily use-cases. While not all these QR code campaign examples relate to marketing in the strict sense of being used in adverts, they’re all part of a connection between us and the web – and that easy segue is a vital part of easing ordinary people into adopting something. That helps a product or marketing campaign to go viral.