Furniture Retailer Adds RFID to Its Brick-and-Mortar Showroom

Designer-brand online furniture retailer Made.com is employing a solution provided by CloudTags that includes supplying shoppers with tablets so they can access information via Near Field Communication (NFC) RFID tags attached to furniture on display at the company's London showroom. The solution enables visitors to create a wish list of products they like, for later review, and uses Bluetooth Low Energy (BLE) beacons to allow the retailer to track which areas of the showroom shoppers visit, and the amount of time they spend at each location. If a customer opts to share his or her name with the system and create a personal account, it can also link the furniture that individual liked at the showroom with subsequent sales online, thereby providing the retailer with valuable information.