Hoardings tracker system gathers dust

The City Corporation’s (Kochi) ambitious scheme to install Radio Frequency Identification (RFID) system for tracking flex boards and hoardings in the city is yet to be implemented. The civic body has already purchased RFID chips worth Rs. 35 lakhs from KELTRON. The equipments however remain unattended and gathering dust in corporation office. The RFID system consisting of a reader and an electronic tag attached to the hoarding helps to electronically tag each display board. The system, once implemented would have helped the civic body to identify hoardings, its size, location and thereby helping it to track those evading or defaulting advertisement tax.