How to Grow the RFID Market

When I look at the use of RFID worldwide, it's clear that different industries are at different stages of adoption. Health care has a problem no other technology can solve (the real-time location of medical equipment), and it has whole products that deliver what customers want. But there is no agreement on which type of active RFID should be used. Some hospitals employ Wi-Fi-based real-time location system (RTLS) technology, some use ZigBee systems, and others use proprietary active technology or even ultrasound. There is no gorilla yet, and we have not reached critical mass (the lack of consensus on the standard is inhibiting users from adopting, which is preventing the industry from reaching critical mass).