Rebecca Minkoff Store Uses RFID to Provide an Immersive Experience

Rebecca Minkoff's new clothing store in New York City's SoHo neighborhood is slated to open today, featuring smart technology provided by eBay Inc.'s Retail Innovation team and RFID tags and consultation from Avery Dennison Retail Branding and Information Solutions (RBIS). Thanks to the RFID system, the store can now identify which garments a shopper brings into a fitting room, and he or she can then request other items displayed on the room's mirror, which also acts as a touchscreen.