RFID Companies Need to Focus on Getting the Technology Across the Chasm

Everyone is frustrated by the fact that the RFID market has not grown faster, including me. I've seen businesses reposition themselves as "sensor network" providers and, more recently, as "Internet of Things" companies, in the hope that this might turbocharge sales. I've seen firms make personnel changes and go to different trade shows, always believing there is a pot of gold out there somewhere if they can just find the right rainbow. RFID Journal has done more marketing than any company in the RFID industry. We've served more than 100 million banner ads for our products, sent more than 10 million e-mails and mailed more than 1 million brochures. These have been sent to RFID Journal readers, as well as to many media and association partner lists.