The Next Challenge for the RFID Industry: Rapid Growth

The radio frequency identification industry is on the cusp of rapid growth. When precisely we will reach the tipping point, I can't say (though I will provide some insights in the next issue of our digital magazine). But I can say that both potential users and providers of RFID technologies will be caught unprepared for the rapid acceleration in adoption. RFID vendors will also be caught by surprise. Many companies have been burned by investing too much too early in anticipation of growth that never occurred. Now, many are holding back on investing in capacity, because they are concerned that the growth won't materialize.