How Snapchat Made QR Codes Cool Again

Snapchat launched a feature called Snapcodes (also known as Snaptags). Each user now has their Snapchat-branded QR code on their profile that can be opened by pressing the yellow ghost icon atop the camera. If another user scans someone’s Snapcode by focusing their Snapchat app’s camera on it, they automatically follow that person. Now Snapchat tells me millions of Snapcodes are scanned each week.