Thinfilm will fight counterfeiting with new NFC tags

Thinfilm Electronics is teaming up with the world’s customs agencies to make a new wireless tag to authenticate products and fight global counterfeiting and piracy. Oslo, Norway-based Thinfilm makes electronic chips that can be printed onto thin plastic rolls, resulting in tags that can be placed like stickers onto products. It’s a replacement for the old bar codes on products, but it works better because it is tamper-proof and can communicate data via near-field communications (NFC), or short-range wireless links, the company said.