Besides RFID, will Target take credit for penicillin?

It's great when retailers bring new technology innovations to the market. It's even pretty good when they adapt not-so-new innovations to their processes in ways that help customers and/or the bottom line. What isn't so great is taking credit for a technology that's been around for a while — presumably because it makes for a better news release than saying, "We're finally adopting a technology that's been around for a few decades. Yay us!"