RFID Passes the Sniff Test at Sephora's Flash Boutique

Sephora, a beauty products retailer owned by LVMH, is employing Near Field Communication (NFC) RFID technology to bring a more interactive experience to shoppers at its Sephora Flash boutique. The retailer has added NFC passive RFID tags to the bottoms of perfume testers (bottles that shoppers used to sample fragrances), and has installed readers behind touchscreens to display content regarding a particular product. Shoppers can also use a card with an embedded NFC RFID tag to create a shopping cart that includes items not in the store, along with those that are present, enabling them to buy all desired items during a single sales transaction.