Will shoppers use Ralph Lauren's RFID dressing room?
Retail's bizarre fascination with high-tech mirrors that shoppers show no interest in using at all continues. This time it's Ralph Lauren toying with RFID-enabled dressing-room mirrors. In the Ralph Lauren trial, RFID tags embedded in clothing are detected by the dressing-room mirror. Details about those items are displayed on the mirror (several languages are supported), and the system also appears to sync with inventory and point-of-sale systems. The best part, though, has nothing to do with RFID or database integration.
No comments: