Shopping for The Future Group Formed in Japan to study Digimarc Barcode Impact

Digimarc Corporation (NASDAQ:  DMRC) announced that a group of companies in Japan has formed a study group regarding implementation of Digimarc Barcode. The "Shopping for The Future" study group includes 17 companies encompassing retailers, consumer brands and their suppliers.  The group is led by Monic Corporation, Dai Nippon Printing Co., Ltd., SATO Corporation and Digimarc.

The formation of this group of industry leaders follows on the recent announcement by Digimarc of its collaboration with industry association GS1 US, and represents the beginning of globalization for the Digimarc platform.  Digimarc Barcode, the Barcode of Everything, is a carrier for conventional barcode data that is generally imperceptible in ordinary use and does everything conventional barcodes do better.  Importantly, the Digimarc Barcode can be applied to all media, not just printed materials as in use of conventional barcodes.  Unlike conventional barcodes and QR codes, the Digimarc Barcode does not take up any space in consumer product packaging. The Digimarc platform addresses retail value chain challenges, from streamlining and improving quality in manufacturing to vastly speeding-up retail checkout, and providing consumers with access to important information via their smartphones.