Nike releases its first NFC-enabled soccer kit for Chelsea FC

Nike is bringing its NFC-enabled replica sports jerseys to the soccer sphere for the first time through its partnership with English Premier League club Chelsea. The $90 shirt, which the likes of Eden Hazard will wear in Europa League games, features a NikeConnect label. Fans who use the NikeConnect mobile app to connect to the label will gain access to exclusive content and experiences, including playlists, the chance to win tickets and the opportunity to collaborate with Nike designers on a "fan jersey."