Why Scandit Wants To Go Beyond The Barcode

Swiss firm Scandit said it wants to bring “the Internet of Things to Everyday Objects” — in essence, boosting the ways existing barcodes work and giving insight into everything from inventory to self-checkout. Last month, it raised $30 million in a Series B funding round that was led by Google’s GV arm. The total raised by Scandit comes to $43 million. The nine-year-old company said it will look to accelerate global expansion, and build on a client roster that includes Macy’s, Bed Bath & Beyond and a host of others, helping them leverage mobile workflows and embrace computer vision and AR in their enterprises, with an eye on handling inventory with aplomb and lowering costs.