NFC Technology Powers Brands’ and Retailers’ Mobile-First, Omnichannel Consumer Journey

The NFC Forum announced the release of a new whitepaper, Bridging Digital and Physical Retail with NFC, to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG), the free white paper shows brands and retailers how Near Field Communication (NFC) technology can be used to grow revenue, improve the customer experience, provide enhanced analytics and develop long-lasting relationships. The NFC Forum is the world’s leading standards and advocacy association for NFC technology.

“Brands and retailers need innovative and intuitive tools to connect with today’s consumers and compete effectively in a mobile-first, omnichannel world,” said Matthew Bright, chair, NFC Forum Retail and Payment SIG. “NFC allows brands and retailers to connect quickly, easily and reliably with consumers at every step of the customer journey – pre-purchase, in-store and post-purchase.”

NFC is a standards-based short-range wireless connectivity technology that makes smartphones, wearables, tablets and other devices even smarter. NFC is built into more than two billion smart devices and is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.