TARC prepares to launch new SmartCard technology for fare collection

For years, the Transit Authority of River City (TARC), has been at the forefront of innovation to make riding the bus a more enjoyable and easier experience for passengers and to improve overall efficiency of service. Now TARC is on the cusp of the latest technological advancement with the imminent implementation of a new all electronic fare collection system using the MyTARC smart card. MyTARC will enable passengers to pay fares with the tap of a smart card. The system will eliminate the need for tickets and paper transfers. Although the MyTARC smart card comes with the benefits of a discounted fare of $1.50 and an electronic transfer, full cash fare will remain a payment option.