Privatbank to use customised ‘card avatars’ to drive mobile payments adoption

Ukraine’s PrivatBank has become the first in the world to provide customers with a way to customise the design of the cards they add to Google Pay or Apple Pay — beginning with a set of X-Men: Dark Phoenix original designs made available via a licensing deal with movie studio 20th Century Fox. PrivatBank is working with Mastercard on the launch of the service, which is integrated into the latest version of the bank’s Privat24 mobile app and can be applied to any PrivatBank-issued Mastercard.