Zola hails success of NFC tags in NYC pop-up store

US wedding planning and list specialist Zola says using NFC in its bricks and mortar pop-up store in New York City has helped to bring the showroom to life and been well received by its customers who use it to build their wedding gift lists. Zola opened its first store in the Flatiron district of the city in January this year in a pop-up trial that was due to run through to the end of April but has now been extended until June. The store has more than 2,000 gifts on display, each of which has an NFC tag attached allowing couples to scan this rather than a barcode.