In March 2020, Avery Dennison
completed the acquisition of Smartrac Group’s RFID transponder business. The acquisition combined two of major players in the RFID tag field; generally speaking, Avery Dennison is particularly strong in the retail space, while Smartrac has been developing tags for the industrial market in addition to its retail and NFC offerings.
Recently Avery Dennison highlighted its latest advances in RFID and NFC. Amir Khoshniyati, head of NFC business for Avery Dennison Smartrac, notes that consumers are moving toward buying their products online, which plays to the strengths of RFID.
No comments: