Apple introduces AirTag

Apple introduces the AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app.

Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.

Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect.

AirTag can be purchased in one and four packs for just €35 and €119, respectively, and will be available beginning Friday, April 30.