Chinese firm promotes video game with giant QR code

Gamers in Shanghai were able to download a link to a video game by scanning a giant QR code created in the sky above the Chinese city by a formation of more than 1,500 drones with their smartphone.

The drones were equipped with LED lights and formed images depicting the characters and logo from Japanese role-playing game Princess Connect! Re:Dive.

Chinese video-streaming company Bilibili staged the display over Shanghai’s waterfront to promote the first anniversary of the game’s release in China