Scanbuy's Latest Trend Report Reveals 94% Growth in QR Code Usage in Q1 2021

Scanbuy released its quarterly trend report that summarizes consumer engagement activity during Q1 2021. The trend report shows 136% growth in unique consumers engagement, demonstrating continued strong growth of QR codes and mobile consumers engagement.  

The report shows consumers worldwide are using their mobile devices to engage with brands more than ever. They are more familiar with QR codes now, and their expectations for fun experiences keep them engaging with codes. Within the United States, California, Texas, and New York are the top three most engaged states. Highlights from the Q1 2021 trend report include:

The most popular type of consumer engagement experience was, brand promotions, gamification, app download, and custom content

The top operating system was iOS with a 31.99% difference over Android users
Industries who saw the most engagements included food and beverage, media and entertainment, electronics, and retailers
Wednesday came in as the main scanning day of the week, and the most active scan times are between 1-2 pm and 6-7 pm.