Parsl Announces New Partnership with Avery Dennison SmarTrac for High Tech Tags

Parsl, a seed-to-sale compliance-and-tracking company, Avery Dennison Smartrac, a RFID and NFC tag manufacturer, and NXP, the global leader in RFID and NFC semiconductor chips, have announced a strategic partnership going forward.

The partnership will encompass helping the cannabis industry communicate effectively and securely through the technological partnership of Parsl, NXP, and Avery Dennison Smartrac. This partnership will have the benefit of leveraging the intellectual technological property of Parsl and the manufacturing capabilities of NXP and Avery Dennison Smartrac. Combining this IP will enable Parsl to provide better, verifiable insights to global cannabis consumers and grow market share in the cannabis industry.

In the near future, customers in parts of Africa, Australia, Europe, and the USA can expect to see Parsl/SmarTrac tags on products and on their favorite growers plants.

The combination of Avery Dennison Smartrac's and Parsl's technologies form part of a platform that delivers value and functionality for Parsl customers, helps unlock the global cannabis industry and grants access to verifiably high-quality international products. These tags are currently the only method to really achieve item level tracking in a secure manner.