Scotch & Soda Opens 22 New Shops Globally, uses RFID

Amsterdam-based lifestyle fashion brand Scotch & Soda announces an acceleration of its growth strategy which includes the opening 15 new brick-and-mortar stores and 7 new shop-in-shops by the end of the year in Europe, Asia-Pacific, North America, and the Middle East.

The year-end retail expansion includes new directly operated and franchise stores in key global cities such as Paris, Madrid, Philadelphia, Charlotte, Gothenburg, Riyadh, Mumbai, Bucharest, Dortmund, Stuttgart and Perth.

The acceleration of Scotch & Soda's global retail network will be combined with the brand's omnichannel and unified commerce ambition, to be completed in the Spring of 2022. This follows the integration of RFID technology in partnership with Nedap for stock level optimization, as well as the opening of a new 27,500-square-metre warehouse in Hoofddorp, in the outskirts of Amsterdam. The new warehouse will include a roof entirely fitted with solar panels and automatically irrigated vertical gardens.