Under Armour Expands RFID Capabilities For Greater Inventory Visibility

Using Nedap ID Cloud, the performance athletic brand aims to unlock a powerful omni-channel strategy. Under Armour, which is hoping to drive operational efficiencies across 400 of its global locations, chose the provider because of the ability to quickly scale the inventory visibility program.

With the new initiative, the athletic apparel retailer will lay an operational and technological foundation to provide both its management and associates with a real-time view of inventory across each of the brand’s stores.

Using innovative tools like RFID tags to increase retailer agility and responsiveness is just one of the ways organizations are deploying in-store technology to offer customers a better omnichannel shopping experience and increase sales.