Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

Identiv announced its collaboration with collectID to enable authentication and a connected brand experience with the limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinne.

The jerseys contain an embedded near-field communication (NFC) tag designed for a long-term marketing relationship with fans who can scan the tag and register to unlock exclusive content and offers. The tags verify jersey authenticity and also enable an engaging experience for fans via the IoT, allowing them to digitally interact with the team.

The Nashville Predators are the most recent Identiv and collectID opportunity to integrate embeddable NFC life-of-garment tags to create a memorable fan experience. The collaboration enables product authentication, verification, and a fan engagement experience via embeddable NFC life-of-garment tags.

Identiv selected NFC tags featuring the highest security level based on NXP NTAG 424 DNA chips. The unique antenna design and tag conversion allow easy integration into jerseys, and other clothing, and can withstand rigorous wash and dry cycles. NTAG 424 DNA NFC tags are also ideal for anti-counterfeiting and verifying proof of ownership, providing a personalized experience within each interaction and drawing the brand and consumer closer through each unique digital experience.