Digimarc Collaborates with GS1 to Advance GS1 Digital Link

Digimarc Corporation celebrates the release of the GS1-Conformant Resolver standard by GS1, a leading not-for-profit global standards organization. Digimarc pioneered the open standard to provide critical functionality and to help advance industry adoption of the GS1 Digital Link standard. 

With the GS1-Conformant Resolver standard, a GS1 Digital Link can be redirected to multiple sources of information – creating a universal way for applications to request specific information about a product.

The GS1 Digital Link standard upgrades traditional barcodes, currently scanned over 10 billion times per day, so every product can connect to the web, be smartphone-interactive, and transact with point-of-sale systems. With the industry poised to adopt GS1 Digital Link-enabled barcodes at scale in 2027, the added functionality provided by technology like the GS1-Conformant Resolver standard is critical to adoption by companies across industries. For example, a consumer with a peanut allergy can now use a smartphone app or fitness tracker to request nutritional facts about a product by scanning an on-package code containing a GS1 Digital Link. Similarly, a retailer can use a supply chain scanner to request recall information for a specific product by scanning a GS1 Digital Link code on a pallet in a warehouse.