DirectMail2.0 Partners with Flowcode's Enterprise QR Code Platform to Further Enhance Direct Mail Reporting & Performance

DirectMail2.0, the Tampa Bay area-based omnichannel marketing firm, has partnered with Flowcode to natively integrate Flowcode's QR code generation, customization and real-time reporting into the DirectMail2.0 platform. The move will give DirectMail2.0 users the option to integrate DM20's native Flowcode functionality in their omnichannel campaigns, and will be available starting today.

Flowcode made its mark in the marketing technology space by embedding enterprise-grade analytics and integrations behind their dynamic QR codes. Their QR can be changed and rerouted at any time, providing personalization and flexibility that greatly extends the lifetime use on printed material, allowing brands to minimize cost and maximize ROI.

DirectMail2.0's mission is to maximize omnichannel performance by integrating the latest mailing technology with real-time reporting and digital components to lift engagement and response. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Moving forward, DirectMail2.0 plans to bolster its commitment to improving direct mail response through AI and machine learning to better predict and enhance campaign results. With the recent acquisition of 40-year-old mailing institution Who's Mailing What!, DirectMail2.0 has increased its AI-powered direct mail database to over 400,000 campaigns — over 1.1 billion mail pieces — that have been delivered to every household in America, scanned, cataloged, and measured for success. DirectMail2.0 expects this database, known as DM20.ai, to help advertisers save millions by helping them better model, design and target prospects and customers with greater direct mail insights. DM20.ai is currently scheduled for a Q3 beta release later this year.