CardFree Provides Only Integrated Wallet Solution for NFC Space

Given the recent news about major mobile Operating Systems allowing 3rd party access to the NFC Wallet and the Secure Element, CardFree, the all-in-one platform empowering merchant wallets, will provide partners with a purpose-built platform delivering customized order, pay, and loyalty solutions to deploy through a single API integration.

The team that helped launch the gold standard in merchant wallets 17 years ago formed CardFree to bundle the same set of services, simplify deployment for the rest of the market and prevent vendor fatigue. Services can be deployed in conjunction with a payment vehicle of choice and provide customers with real-time offers, ordering and loyalty all directly integrated to the Point of Sale (POS). While each market with significant NFC adoption has its own unique drivers, growing NFC usage in the U.S. requires value for consumers at brick & mortar merchants.

“When we founded CardFree we looked forward to the day when Wallets would allow for third party applications to fully embrace the opportunity with NFC technology,” commented Jon Squire, Founder and CEO. “We built this platform to cover all of our merchant partner needs and were even granted a patent in our early days to cover the single tap/scan method. We are excited to power our partner brands with a seamless handshake at the POS, particularly since these tools have a proven track record of driving customer acquisition, ticket size and frequency. CardFree has historically focused on the hospitality space, but NFC Wallets will also allow for a new ecosystem that CardFree can bolster - namely payments players who need to deepen their current offering with merchants to better engage with consumers. Simply adding a new payment vehicle to a digital wallet won’t drive adoption, you’ve got to surround the experience with elements that reduce friction and drive engagement.”